SHARING OUR TRADITION WITH THE WORLD
The practice of incorporating a natural system of medicine, Ayurveda, originated in India and uses natural ingredients like henna, turmeric, and honey. The use of henna has become one of the best natural remedies for hair color and conditioning. Today, Reshma Beauty® would like to share those traditions with the world.
As our brand recognition has grown, Reshma Beauty® has expanded outside the South Asian market, receiving accolades in Women's Wear Daily and winning 'Best New Product' at ECRM, Efficient Collaborative Retail Marketing. In 2021, SkinSAFE reviewed Reshma Beauty 30 Minute Henna, ranking it Best For Sensitive Skin and 100% SkinSAFE.
Founder and CEO of Reshma Beauty®, Reshma Dordi was featured on the Lifetime Channel. On their premier women’s morning show, The Balancing Act where she talks about the natural and healthy ways of managing your hair.
ABOUT RESHMA DORDI
Reshma Dordi, former Miss LA India, has proven herself a force within the entertainment and business world, founding Showbiz India TV and Reshma Beauty®, Inc. She began her career at Palken Radio, featuring South Asian music and entertainment. After earning her degree in Communications with an emphasis in Broadcast Journalism, Reshma joined CNN's Showbiz as a director and producer. Shortly after, Reshma established Pearl Entertainment, Inc., which hosts movie premieres, beauty pageants, and charitable events. These charitable events include Pearl Entertainment's sponsorship of educational scholarships in conjunction with Pratham, – which is a quality education program for underprivileged children in India – fundraising for various causes like "Great Stars for a Great Cause," and more. At “Great Stars for a Great Cause,” Bollywood superstars, including Amitabh Bachchan, Sanjay Dutt, Suniel Shetty, and other prominent personalities, gathered with Reshma's help in raising over $80,000.00 in funds for September 11th victims' children.
Reshma, herself, has appeared on NBC's Today Show, CBS Early Show, Inside Edition, E! Entertainment, Sony Entertainment Television, Doordarshan, and KNX News Radio throughout her career. She has also been featured on The View, KTLA5, and interviewed on Lifetime TV and EXTRA to talk about Reshma Beauty®'s product line. With two flourishing businesses that embrace her Indian heritage, Reshma has been honored by the State of California for promoting South Asian culture to mainstream America. In addition to that, Reshma was recently honored by the city of Beverly Hills for her contribution to TV reporting, Media, and Journalism. Reshma’s beauty line, Reshma Beauty®, has flourished to become a leading brand in the South Asian American beauty market as well as other mainstream markets. Our products can now be found in select Walmart, Sally Beauty, Wegmans, Fiesta, and Krogers nationwide.