Reshma Beauty is not just a beauty company — we are an enterprise founded and owned by Indian women. We know as a company and as a larger community that we are indebted to the black community and other underrepresented populations for raising the floor for us in America.
It’s our turn to raise the floor for black Americans. Reshma Beauty stands in solidarity with Black Lives Matter, and we are proud to do so. But actions speak much louder than words. That’s why we are active in the movement, not only through our efforts to donate and sign petitions, but also in our regular attendance of protests and public promotion of our stance so that all can see what we believe is worth fighting for.
As a woman-owned business, we admire women of all ethnic and cultural backgrounds, but as we also stand in solidarity with Black Lives Matter, we feel it is more important than ever now to acknowledge, celebrate, and encourage expression of the natural beauty of black women. But beauty is not the only thing women have to offer — our founder, Reshma Dordi, can certainly attest to that! With that in mind, we want to take a moment to celebrate just a few of the most iconic and powerful black women in history:
As a community of diverse backgrounds and identities, there is immense power in our decision to continue to stand by Black Lives Matter — not just for today or for a few months, but every day that the future brings with it. We will continue the marathon against racial injustice in America.
If you haven’t already, we encourage you to register to vote online.
If you are able, we encourage you to donate to any or all of the organizations below:
Everyone at Reshma Beauty would like to extend a very grateful “Thank you” to Gunjan Gaheer for the beautiful painting featured at the top of this blog.